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Cathedral City
There's Always A Reason
Social Always-On

Project Summary & My Role

  • Visual & Motion Design

  • Art Direction & Brand Guardian

 

Cathedral City approached us to help give their social content a refresh. With content that felt underwhelming and outdated, they needed us to show them how to evolve, preserve and increase brand loyalty – all the while expanding their reach to inspire new consumers.

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While respecting Cathedral City’s brand & identity, I was tasked with defining a fresh Art direction and aesthetic template, along with a playful animation style to deliver our content. Married with mouth-watering photography and inspired messaging, I was responsible for the visual design, motion design and delivery of all social outputs.

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Results & Key Achievements

  • Social Impressions - 3.8 million +

Roll The Credits

  • Agency – Movement Digital

  • Visual & Experience Director – Tim Ash

  • Creative Lead & Copywriter – Mike Stone

  • Photography – Chris Howlett

  • Food Stylist – Lola Faura​​​​​​​

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