Cathedral City
There's Always A Reason
Social Always-On
Project Summary & My Role
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Visual & Motion Design
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Art Direction & Brand Guardian
Cathedral City approached us to help give their social content a refresh. With content that felt underwhelming and outdated, they needed us to show them how to evolve, preserve and increase brand loyalty – all the while expanding their reach to inspire new consumers.
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While respecting Cathedral City’s brand & identity, I was tasked with defining a fresh Art direction and aesthetic template, along with a playful animation style to deliver our content. Married with mouth-watering photography and inspired messaging, I was responsible for the visual design, motion design and delivery of all social outputs.
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Results & Key Achievements
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Social Impressions - 3.8 million +
Roll The Credits
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Agency – Movement Digital
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Visual & Experience Director – Tim Ash
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Creative Lead & Copywriter – Mike Stone
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Photography – Chris Howlett
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Food Stylist – Lola Faura​​​​​​​



