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Lexus X SkySports Tennis
Rise To It
Brand Campaign & TVC

Project Summary & My Role

  • Visual & Motion Design

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‘Rise To It’ launched as a new tennis platform with Lexus UK, marking the beginning of their partnership with Sky Sports Tennis, and an ongoing partnership with LTA & ATP Tour. It is a love letter to tennis players and fans all over the world with one clear message: to succeed, we must move upwards as well as onwards.

 

The Rise To It film showcases the intention for Lexus’ ongoing tennis partnerships, reaching more players and fans of the sport, and coming together to support the next generation of GOATs to Rise To It.

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I was responsible for designing/delivering the endframe supers and logo lockups, ensuring they effectively communicated the key campaign message and brand partnership with clarity and visual impact.

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Roll The Credits

  • Agency – T&Pm​

  • Global ECD: Toby Allen

  • Strategy Director: Tom Langan

  • Creatives: Ben Fallows & Matthew Deacon
    Director: Elliott Power

  • Client Lead: Michele Lardner

  • Account Director: Kirsty Gummer (née Usher)

  • Senior Account Manager: Philip Lloyd

  • Head of Integrated Production: Charles Crisp

  • Senior Producer: Sam Topley

  • Senior Producer: Kieran Sadler

  • Assistant Producer: Lakhbir Tari and Isiuwa Ero

  • Head of Partnerships: Amy O'Malley

  • Partnership Director: Matt Hardy

  • Media Lead: Richard Bradley

  • Media Planning Director: Dominic Maddison

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