Viva La Vitalite
Social Campaign

Project Summary & My Role

Visual & Motion Design
Illustration
Brand Guardian

Vitalite reached out to us to help them re-position and launch a joyful new campaign on social. The primary objectives were to enhance brand relevance, build credibility, foster channel growth and position Vitalite as the leading dairy-free spread in the UK, that doesn’t compromise on the enjoyment of food.

Creative Idea

Enter “Viva La Vitalite” a fresh new campaign positioning Vitalite as the cheerleaders and champions of dairy-free life. With a playful & passionate outlook we encouraged consumers to celebrate the joys of living a dairy-free lifestyle across social platforms. While respecting existing brand equities I helped to define the new campaign art direction and was responsible for the visual design, motion design and output of each social asset.

Social Outputs

Bringing joy was our number one mantra - It was a mantra that I continuously tried to inject in the design and animation of each asset in fresh and engaging ways. To do so I employed a mix media of styles and textures e.g. Video footage, illustration, product imagery photography.

Covid Giphys

In response to the pandemic, I was asked to create a series of joyful GIPHYs that users could tag and share with one another. Aligning the positive mantras of dairy-free joy, with the incredible acts of heroism and togetherness that the pandemic brought out in each one of us, these GIPHYs aimed to acknowledge and celebrate the outstanding efforts made by individuals throughout those challenging times.